In 1993, Nielsen & Landauer discovered that testing with 5 users can uncover most usability issues (≈85%).
If done right, usability testing is one of the most powerful tools in UX, yet many companies somehow still avoid it.
Too often, products and services are built on gut feeling, yet that intuition can be fine-tuned by studying user behaviour.
Testing simply forces you to face reality.
Seemingly small user reactions can even spark pivotal features! You might be just five users away from tripling a core metric.
Whether you need a straightforward usability test or a research strategy, we can help. Our goal is to make testing routine for your team. That’s why we invite engineers and designers to observe live sessions. We also record every test because few things move the needle like a few short clips of real users getting stuck.